Black market tobacco trade increases in the UK


Government policy to help illegal tobacco products

New KPMG Study for British American Tobacco, Imperial Tobacco, Japan Tobacco International and Philip Morris International

London, 28 May 2015 – The UK has seen nearly a 50% rise in the consumption of counterfeit and contraband (C&C) cigarettes in 2014, the second highest increase across the whole of the EU according to a KPMG report published today.

This has been driven by an increase in black market tobacco coming out of Belarus and Pakistan and it is a growing problem, the report warns. One in two illegal cigarettes in the UK now comes from those countries as well as Poland.


The illegal brand Fest accounted for 70% of cigarettes from Belarus and 40% of the total amount of ‘illicit whites’ in the UK.


James Barge, from Philip Morris Limited, said:


“The KPMG report’s findings are very concerning. The illegal trade in cigarettes is not a victimless crime. It harms governments, taxpayers, consumers, and manufacturers. The only people that benefit from it are criminals

PMI remains committed to tackling the illegal trade in tobacco and to continuing to work closely together with our partners, law enforcement and government agencies to combat it.”

The key findings for the UK in 2014 include:

· The illicit white brand Fest accounted for 70% of cigarettes from Belarus and 40% of the total amount of illicit whites in the UK.


· 1 in 2 illegal cigarettes in the UK come from Poland, Pakistan or Belarus.


· The UK economy lost an estimated £2billion in tax revenues due to the black market trade in tobacco products.

· EU Member States lost an estimated €11billion in tax revenues.


The report confirms that the EU’s black market for tobacco remains a significant source of revenue loss for governments and a resilient competitor to the legitimate manufacturers and trade.

This illegal activity not only comes with a financial cost, but it fosters criminality in local communities. Philip Morris International continue to devote significant resources in combating this problem as it strongly believes that effective solutions require solid cooperation between governments, law enforcement agencies, manufacturers and retailers.

All four major tobacco manufacturers operating in the EU – BAT, Imperial, JTI and PMI jointly commissioned this report. This allowed KPMG access to a wider set of data sources, which further refined and improved the completeness of the analysis. Prior to 2013, the study was commissioned by PMI as part of the company’s commitments under its Cooperation Agreement with the European Commission.

The 2014 KPMG study on the illegal cigarette consumption in the EU is available on KPMG’s website:

Every year, on 31 May, World Health Organisation (WHO) marks World No Tobacco Day. This year’s theme is “Stop illicit trade of tobacco products”

PMI welcomes the World Health Organisation’s focus on the serious problem of the illegal, unregulated tobacco trade on this year’s World No Tobacco Day. The criminals behind this illegal activity rob governments and taxpayers of billions in tax revenues, make tobacco available to minors and damage legal businesses.

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