Distribution business backs South Pole Challenge

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Injured service personnel charity goes on the road

 

A South West based distribution and logistics business has pledged its support to ‘Walking With The Wounded’ by dedicating one of its vehicles to promote the forces charity and its activities nationwide.

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The 44 ft. Gregory Distribution trailer has been specially liveried to draw attention to the extraordinary achievements of wounded servicemen and women and the work of the charity. Walking With The Wounded raises money to fund programmes and courses which equip wounded service personnel leaving the Armed Forces with qualifications and skills required to find long-term employment. The number of men and women who have left the Armed Forces with physical and mental injuries is tragically high and these injuries often have a direct impact on their ability to obtain and sustain employment.

 

Andy Walker, Managing Director of Gregory Distribution which has over 450 trucks and 1200 employees said: “Walking With The Wounded stages extreme expeditions to illustrate the extraordinary determination and courage of the injured and their South Pole Allied Challenge, which was launched by Prince Harry in London last week, greatly impressed us.

 

“Having already promoted the fortunes of five Olympic athletes by trailer side advertising, we know how effective this can be so we are delighted to contribute a trailer liveried with the Walking With The Wounded brand and the charity’s important new message ‘Working With The Wounded’ onto UK roads where it will be seen by hundreds of thousands of people.”

 

The South Pole Allied Challenge involves three teams of wounded servicemen and women embarking upon one of the most high profile expeditions of modern times, racing for 16 days over 335 km in some of the world’s harshest conditions where temperatures dip to -35^(0) finishing at the Geographic South Pole. Wounded from the UK, the US and the Commonwealth (Australia and Canada) will embark on this gruelling challenge to show the world the extraordinary courage and determination of the men and women who have been wounded while serving our countries.

 

Fergus Williams, Director of Operations at Walking With The Wounded commented: “We are delighted to be partnering with Gregory Distribution, not only are we able to align our brand with a leading UK distribution company, it provides a unique opportunity for us to increase our profile, grow our supporter base and ultimately have a positive impact on our fundraising activity.”

 

Following extensive training, from cold weather training in Iceland in March, to team training through the summer the teams will fly to Antarctica in November. They aim to reach the South Pole around 17th December 2013.

 

Further information and the opportunity to donate to Walking With The Wounded is available by visiting www.walkingwiththewounded.org.uk

For more information about the South Pole Allied Challenge visit www.walkingwiththewounded.org.uk/southpole2013

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